CASE STUDIES · RESULTS

My Work

Projects, campaigns and business work where I combined marketing, analytics and technology.

GA4 + GTM
Analytics

Marketing Measurement

GA4 + GTM

Supported pixel setup, reporting and analytics workflows to connect campaign activity with performance.

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WordPress + SEO
Web Development

WordPress Business Websites

WordPress + SEO

Developed and maintained WordPress websites with SEO and marketing integrations.

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MERN + SSLCommerz
Web Development

E-commerce Platform

MERN + SSLCommerz

Built an e-commerce website with user roles, product management, SSLCommerz payment integration and stock updates.

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68% F1-score
AI / NLP

SeANet — Bengali Sentiment Analysis

68% F1-score

Transformer-based XLM-R project for classifying Bengali social media sentiment around megaprojects.

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KPI Reporting
Data Analytics

Sales Performance Dashboard

KPI Reporting

Built a Power BI dashboard to visualize sales KPIs and trends using Excel/SQL data.

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+15% Deal Size
Business Analysis

Pricing Optimization

+15% Deal Size

Improved deal size by 15% through an optimized pricing strategy.

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BDT 2–3L in 6 months
Digital Marketing

High-Demand Apparel Launch

BDT 2–3L in 6 months

Launched high-demand apparel products generating BDT 2–3 lakh revenue within six months.

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BDT 5L+ Revenue
Digital Marketing

Targeted Apparel Campaigns

BDT 5L+ Revenue

Generated BDT 5 lakh additional revenue through targeted apparel campaigns and conversion-focused optimization.

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Meta Ads

Meta Ads Campaign – E-commerce Sales

Category: Meta AdsResult / KPI: 3.2x ROASTools: Meta Ads Manager, GA4, CanvaClient: SP Fashion Description: Planned and optimized Meta Ads campaigns focused on increasing online sales. Managed campaign…

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